LO3: Primary Research Techniques

Primary Research

• Surveys
• Interviews
• Questionnaires
• Focus groups
• Online polls

Advantages: The data collected is more realiable also you can evaluate the answers better if they are in a focus group or interviw if their answers are quite vaid like they sometimes are online

Disadvantages: You have to go collect the data yourself instead of on the internet- also meaning it costs money to print

Primary Definer:
These are individuals who have power, expert or academic knowledge and/or control whom news institutions use as a source of information to support an arguement. Articles will often quote primary definers to add credence to a point of view

Secondary Definer:
These are individuals, often the public, who provide opinions. Public opinion is often quote in articles aimed at mass audiences in order to convey a populist point of view. This sort of opinion can be gathered quickly on social media or online blogging sites and forums

The guardian is a left winged newspaper and the article is about Nicola Sturgeon who is also left wing so they are on her side. They are a primary definer and use information to support an arguement. 'in which the no vote was 55%. '