LO2: Article Analysis 1

This article was published in The Daily Mail

Boy, 10, crushed to death in Topshop 'was killed by falling till display', prompting company to remove them from 300 stores across the country
Published on the 15th February 2017
The article is about a boy who was crushed when a topshop display or jewelllery fell on to him and was laid uncosicuious til around 4pm when the parameics cajme and took him to hospital but then shortly died.The oracle centre topshop will be closed for serveral days and customers were crying over the horrific event. T artciel is saying how the stands will now be ripped out of the over 300 topshop stores shortly so no more accidents happen.

The purpose of the article is to inform the audience about this event and that customers should be careful when in topshop stores. It is also to decribe/report what happened to this litle boy as it says what happened however they are unsure how it fell over.
"A 10-year-old boy was killed by a falling till display in Topshop and bosses will now rip them out of all of its 300-plus stores across the country" Reports what happened informing the audience to be careful around til displays.

"The staff member told The Sun: 'That [one that toppled over] shouldn't be possible as they should be properly fixed to the floor." Shows that the article has two different sides of the story dont know if it is an acident or it is Topshops fault to blame so the article is non biased

The tone of this article is serious as it is talking about a horrific event so it wont sound comedic.
"Kaden was knocked unconscious shortly after 4pm and, despite paramedics’ efforts at the scene, he was pronounced dead at hospital within the hour." They are using formal language as it is a serious event what happened and the audiences should feel empathy for the boy and his family

The Daily Mail uses emotive language it is telling the readers that it was is birthday next month makes them feel more sorry for him and his family., this makes them feel sympathy and also connects the audience more with boy as they are learning more about him thereore feelig a stronger connection towards his death
"At the time of the tragedy Kaden was shopping with his aunt Chantelle Cowley, from Plymouth, who confirmed the death of her nephew who was due to turn 11 next month. "
Theres a Repetition of the word "Topshop" to tell the reader where Kaden got knocked over by the display to inform the audience.

Imagery of the stand what toppled over to show the audience what caused the death of the boy and that customers should take caution.  Also a photograph of the ambulances outside shows it was a catasophic event as there was so many so feel sympathy for not only the family but the customers in the store at the time who saw it happen.

The article is talking about a 10 yr old boy who was crushed to death in a topshop store in reading on the 15th February 2017 it might have happened if the display wasnt fixed to the floor propely they dont know if the stand just fell on him or he pulled it on to himself.

The Daily Mail then uses short sentences like "The shop is expected to remain closed for several days." it is basic on what it is telling you, not much to say about the shop being closed it is just informing the audience.They then use Compound sentences like  'Love you my little man, it's hurting so much xx' two simple sentenes put together this is a quote from the boys parents shows you emotive language

The Daily Mail then uses Complex/ compound sentence- 'Kaden was knocked unconscious shortly after 4pm and, despite paramedics efforts at the scene, he was pronounced dead at hospital within the hour.' Longer sentence structure as it is telling you what was happening at the scene but not in too much detail

On pararaph one it mainly focuses on the main event in short details so just highlighting the main parts so it gets the reader to read the rest of the article if it has an interesting beggining as it does. Also the headline makes the reader want to read it as it is using juxtaposition it is telling you about the boys personality therefore starting off as positive connnotations "loving, cheeky, energetic" but then switches to negative words such as  "crushed, death" this makes the reader feel sympahty so carries on reading the rest of the article to see what actually happnened

In paragraph two it focuses on the why and how so it goes into more detail of what actually happened and more information about it all, the structure of the paragraphs leading on to what happened are usually compound sentences as it has alot of quotes from witnesses and family members, also short sentences just telling you what is happening to the shop as it will remianed closed, as the Daily Mail cant put alot of detail in to what actually happpened becuas nobody knows if Topshop didnt follow the health and safety regulations of the boy pushed it on to himself by accident